A measure of understanding

About Global TGI

About TGI

TGI (Target Group Index) is a global network of single-source market research surveys providing invaluable, comparable consumer insights. TGI can help you find the answers to all types of marketing questions, quickly and flexibly.TGI offers an extensive and flexible range of solutions to meet your marketing needs. For example, we can tell you:

• How your customers think
• What drives customer choice
• What you need to know when launching a new product
• Your ideal marketing partners
• How your brand could enter a new territory

We are present in over 60 countries across 6 continents, conducting over 720,000 interviews annually representing over 1.5 billion consumers.

Find out more about TGI’s coverage of products & services, demographics, media and attitudes in Survey Coverage.

How is TGI Used?

TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for communicating with these audiences. Today, TGI is used more widely than ever to assist the understanding of target markets and to aid marketing and advertising decisions. Users are then able to optimise their marketing and advertising receipts and expenditures. And all this in more than 60 countries around the world.

By accessing TGI data, our clients have extremely valuable information at their fingertips for all their marketing analysis and planning, whenever they need it. Whatever the priority: whether it is consumer profiling, market segmentation, targeting, re-positioning, market entry, product development, brand insight, cross- promotions, media planning... TGI can provide you with the full 360 degree view of consumers.