Browse our selection of international reports, read extracts and order your copy online...
Market understanding and strategic development for international brands As part of the Global Marketing Insights from TGI series, this report uses research-based evidence to provide guidance for marketers. It examines similarities and differences between the BRICs, and suggests strategies for building successful brands in these huge and dynamic markets.
The new Brazilian middle class - special report IBOPE Mídia, in partnership with independent consultants, offers to the market a broad study based on the Target Group Index – the Urban C Class in Brazil: We are equal, we are different.
WARC TGI news and full report Watching television remains the dominant media pastime among consumers worldwide, with the average claimed daily viewing time reaching 3 hours and 20 minutes. This is according to new comparison data commissioned exclusively by WARC Online from TGI across all major advertising markets where data are available, including Brazil, China, Japan, the UK, India and Canada.*
Consumers and branding Understanding engagement with issues of environmental concern around the world. A report in the Global Marketing Insights from TGI series.
Examining changing attitudes towards health and diet The first in a series of Global Marketing Insights from TGI, this report offers fresh insights in the area of health-related marketing. How many people are truly open to messages about health and diet? What differences are there internationally? How do you decide on the best way to communicate healthier eating messages?
