During November, Geoff Wicken, Head of TGI International, presented at Brand Week Istanbul, Turkey.
Geoff’s presentation focused on our recent marketing insights surrounding the digital revolution and how these changes undoubtedly present advertisers and media companies with a huge challenge, but at the same time also significant new opportunities. The findings from this analysis have enabled us to address some key questions: what place does digital now occupy in consumers’ perceptions, in comparison with traditional media? How are the trends manifesting themselves within different demographic groups? With the proliferation of new platforms and advertising models, what are
The TGI Global Product Usage Guide 2013 is now available to view on your iPhone or iPad using the QR code.
For instructions please click here.
Earlier this week Geoff Wicken, Head of TGI International, presented at the Festival of Media Global 2013 in Montreux, Switzerland.
He presented our Global Consumer Perspectives report which focuses on three key emerging Global trends:
The Global shift in generations
The rise and decline of the Middle Class
For more information on the Global Consumer Perspectives, please click here
An interview with Geoff Wicken at the Festival of Media can viewed here
Earlier this year the new TGI Macedonia was Launched and became part of the Global TGI network.
Who is the typical Macedonian customer? An extract from the launch presentation
Mediana group had the opportunity to present TGI Macedonia at the “Marketing Day” held this year at the Faculty of Economics within the University Ss Cyril and Methodius, which is used for researches that provide detailed analysis of the lifestyle of its customers, their media exposure and socio-demographic characteristics. Below is an extract of the results from the TGI survey done by Mediana.
Who is the typical Macedonian