Whilst on the one hand there exists an inexorable momentum encouraging consumers to use cash less and less – self-service checkouts, contactless card technology, payment via mobile etc. – the vast bulk of the British population is far from embracing a cashless existence.
Analysts at Kantar Media’s TGI Insights & Integration team have created three distinct groups of consumers:
We will help you to understand the ‘who, why and how’ of consumers in these groups by profiling them against the full array of TGI variables (attitudes, media, leisure etc).
Key benefits include:
The full Cashless Society segmentation is accessed on a consultancy basis.
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