A measure of understanding

2006

Individuals aged 10-65, Baku, Ganja and Sumgait

1,600 individuals & 850 households per annum

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor

Products and Services Covered
(around 2000 brands & 300 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, retail & clothing, Sports & leisure, Holidays & Travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Lifestyle (more than 150 Statements)
Socio-demographic characteristics
Psychographic segments