Canada

Survey started

1973

Universe size

Individuals aged 12+, English and French speaking

Sample size

23,000 per annum

Other features

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema

Products and Services Covered:
Food, Household products, Pets & pet food, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, retail & clothing, Sports & leisure, DIY & gardening, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronic & other personal items

Other Features:
Lifestyle (Around 110 Statements)
Psychographic statements and clusters
Possible to re-contact PMB sample

Partner company Print Measurement Bureau (PMB)