A measure of understanding

1979

Individuals aged 12+

46,000 per annum

Media Covered: TV, Magazines, Newspapers, Cinema, Outdoor

Products and Services Covered
(around 3000 brands & 220 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Motoring, Shopping, retail & clothing, Sports & leisure, DIY, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Socio-demographic characteristics
Lifestyle and Segmentation (GallupKompas segmentation tool)
Multi-Media-Mennesket (TouchPoints)

Youth TGI (Ages 5-18)
Gallup Telecom Index
Media Intelligence (ad-spending in media)
People Meter (TV ratings)
Gallup Radio Index (Radio ratings)