South Korea

HRC Media Index

Survey started

1989

Universe size

Individuals aged 11-64

Sample size

9,000 per annum

Other features

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor

Products and Services Covered:
Food, Household products, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Motoring, Shopping, retail & clothing, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Lifestyle
Socio-demographic characteristics

Other surveys

Premier TGI (As)

Partner company Hankook Research