A measure of understanding

1988

Individuals aged 15+

10,000 per annum

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor

Products and Services Covered
(around 1600 brands & 150 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, retail and clothing, Sports & leisure, DIY & gardening, Holidays & travel, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Brand awareness, loyalty & preference
Lifestyle (over 250 statements)
Possible to re-contact TGI sample
Socio-demographic characteristics

Youth TGI (Ages 7-14)
“Day in a life” diary study on media consumtion (15+)
InterBus Internet survey (quarterly)
Semiometrie study (word associations - derived from TGI sample)