A measure of understanding

1988

Individuals aged 12-65

10,000 per annum

Media Covered: TV, Radio, Magazines, Newspapers, Internet, Cinema, Outdoor

Products and Services Covered
(around 60 product categories):
Food, Personal products, Household products, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Health card product, Motoring, Baby product, Financial & Insurance services, Mobile communication, Personal electronic Equipment & Household appliance and durables, Shopping channel, Sports & Leisure & Travel

Other Features:
Socio-demographic characteristics, Life Style