A measure of understanding
TGI Europa
What it is:
TGI Europa is a single-source survey of media consumption, product and brand usage and attitudes in the major European markets:
France
Germany
Great Britain
Spain
TGI Europa incorporates data from the long-standing Great Britain TGI with fieldwork from France, Germany and Spain, each of which was launched in 1999. TGI Europa is the first ever survey to offer full coverage of the adult populations of each country in a harmonised 4 country database. In addition we have a relationship with Eurisko in Italy who produce the long-standing Sinottica study. It is therefore possible to buy into the Sinottica study in conjunction with TGI Europa.
| Sample size | 10,000 in each country (25,000 in Great Britain) |
| Other features | Coverage: Media consumption (print, TV, radio, outdoor, cinema, electronic); Product and brand use (including many brands which span national borders); Attitudes (based on up to 250 “lifestyle” statements). Data formats: National data sets for each country, plus a combined 4-country database. Data is available electronically. The following is a list of the product fields included in the TGI Europa four country dataset: |
| Partner company | Kantar Media |