A measure of understanding
TGI Latina
What it is:
TGI Latina is a group of harmonised single-source studies linked into a full regional database. TGI Latina covers the following 8 countries:
TGI Argentina (11 Cities)
Target Group Index Brazil (9 Cities + 2 Urban Conurbations)
TGI Chile (Santiago)
TGI Colombia (Large Towns)
TGI Ecuador (2 Main Cities)
TGI Mexico (3 major metropolitan areas + balance of survey area in 25 cities)
TGI Peru (Lima)
TGI Venezuela (6 Cities)
The data provided by TGI Latina:
Individual country samples of up to 20,000 respondents
Information on your own and your competitors’ consumers, at national and regional level
Consumer behaviour in over 400 categories
Brand usage and profiles
Pan-regional media consumption
Consumer attitudes and psychographics
Consumer purchasing criteria (most important factors influencing choice)
A harmonised core of data allowing regional category analysis
Time Diary
Electronic data access
Create and optimise your reach & frequency media schedules
| Other features | Data Formats: TGI Latina databases are available as both separate country databases and as a combined, regional database.
FoodHousehold productsPets & pet foodToiletries & cosmeticsPharmaceuticals & chemist productsNon-alcoholic drinksAlcoholic drinksSweet & salty snacksTobacco productsMotoringShopping, retail & clothingSports & leisureDIY & gardeningHolidays & travelFinancial servicesCommunications & internetAppliances & other household durablesElectronics & other personal items |
| Partner company | Ibope Media |