A measure of understanding

2001

Individuals aged 15+ city centres and provincial towns with population 20,000+

15,000 annually

Media Covered: TV, Radio, Magazines, Newspapers (Average Issue Readership data for TGI Turkey is taken from the Turkish National Readership Survey), Internet, Cinema, Outdoor

Products and Services Covered
(around 1000 brands & 200 product categories):
Food, Household products, Pets & pet food, Toiletries & cosmetics, Pharmaceuticals & chemist products, Non-alcoholic drinks, Alcoholic drinks, Sweet & salty snacks, Tobacco products, Motoring, Shopping, retail & clothing, Sports & leisure, DIY & gardening, Holidays & leisure, Financial services, Communications & internet, Appliances & other household durables, Electronics & other personal items

Other Features:
Time Diary
Lifestyle (300 Statements)
Socio-demographic characteristics
Re-contact of the TGI sample may be available on request